The existing products and new products when possible need for administrators to participate in market research statuary. If the market needs for standardization, market research, brand, research about the brain so that the customer is making a difference. Market research for clients, new products and services do not choose to buy these new products, research is about and identify the fire. Finally, market research, price elasticity of the brand, research is in order to determine the premium price tag.
There are many market research companies are providing. The research, telephone, email and mail survey of employment, there is usually enough. In some cases, this research is an advertising package. Sometimes an online marketing company that is using your site's traffic. In general, market research companies with expertise in specific areas of research expertise and provide sizes.
Provide fire research institutions, strengthen the building, and specialize in expanding the business. They are the experts. Fire research, focus groups, their most desirable customers - employees and an interview, when and where appropriate, which is characteristic.
Brand and market research are not mutually exclusive. In some cases, with both brand and market research, business and jobs to their customers, you can create a multi-dimensional perspective.
During research conducted by fire
Brand new knowledge gained from research, consists of five different moments in a career to provide competitive advantage.
New company. New brand.
Existing business. Elasticity of fire.For example, the footwear brand Caterpillar ing the quality of research tools to take the high road when they were informed about the decision.
Mergers. Brand architecture. When two companies merge, they develop a business strategy. Similarly, the two brands, two brands to retain their existing customers and new customers to teach how to create a business structure will attract.
That management companies. Brand management. Mature companies, the organizational structure of the supply chain, business consultant specializing in areas ranging from pricing strategies are being sought to create to define.brand's global production guide, the two leaders (stewards for the brand) when, and client - facing employees (so that they become leaders in the fire), co-running the "Fire training".
Revitalization of industries. Rejuvenation merchants. As changing markets and customer needs evolve, companies and new players often lose their most profitable customers. Due to their product offerings, will dilute their brands. In short, your business and its brands have lost their rationale and importance of their target customers. The remaining shares of brand strategists can find a small fire. They can define a new brand promise. Finally, they can target the brand and its customers.
What you learn through the fire research
If you have any research value, it will take action to provide new knowledge. So it is a brand research. The five critical success issues, brand, research suggests.
* Customers should choose you over competing brands?
Knowing your customers and enabling their capabilities to focus on helping to keep the promise.
* You have the right section of the competition? It may be obvious, there is an example of a class of notebook computers. Dell is a fire in this section. On their most profitable customers in mind you must fight, for you to strengthen your position in this category allows.
* What specific new products and services you can offer? New Coke will not travel to the old Coke. Ice cream industry is still young in the entertainment industry can go to the tourism sector.
* Make sure you proof that this belief as a customer choose a company?
When your clients, colleagues, consultants, Internet, or seek out reliable sources of advertising such as buy, decide. Fire research resources and the ways in which our customers find out if you want to contact these sources.
Your most profitable customers are the key messages that resonate with you?
Research to influence specific messages that will fire customers. These reports describe the difference between the interests of development and ownership should.
Application of new knowledge
, More than four hundred years ago, Sir Francis Bacon, "Knowledge is power." The business and the industry today's fast-natural, alternative means brands can develop overnight, it is appropriate to paraphrase Bacon, "Customer knowledge is power." Said
Fire the company's research to find new knowledge, can learn to use that power.
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